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Starting a business, is a massive undertaking. A business plan, is the first step to insuring that your business succeeds in the market in which it resides. A business plan, is a formal statement of the goals your business will set, as well as, the reasoning for thinking these goals are attainable and the business owners plan for reaching those goals. A business plan, can also target the changing of brand based on the customer. An existing business, when assuming a new change or venture, will require a three to five year business plan. Investors, will look for there annual returns, based on the three to five year plan. It can be internally focused or externally focused.

1. An externally focused plan, will target your stakeholders. Financial stakeholders to be exact. The plan contains, the detailed information of the organisation and the team which is attempting to reach those goals.

2. An internally focused plan, are the internal plans to execute the external goals. They may possibly cover the development of a new product, service, financial restructuring, factory refurbishment or restructuring of the organisation it’s self.

Here is a presentation format for the planning of a startup venture.

1. Cover page and contents.

2. Executive Summary.

3. Description of the business.

4. Environment analysis of the business.

5. Background in industry.

6. Analysis of competition.

7. Analysis or market.

8. Marketing plan.

9. Plan for operations.

10. Summary of management.

11. Financial plan.

12. Milestones and attachments.